For you to get what you want from a presentation, the audience must get what they want. Good presenters, like good salespeople, first find out what their customers want, and then give it to them. Sometimes there is a twist that the “Customers” first need to be told that they want what’s on offer, but the principle remains the same: if you want some one to pay attention, you must make it clear what the advantages for them will be. (more…)